If you think about creating your own project and you are interested in how to communicate with your target group, you have to join for this 3-hour online course. During this course, we will show you how to use social media in marketing. This course is for everyone who wants to know more about digital marketing.
Agenda of the course:
In the first hour of the course, we will get to know about the idea of social media and its impact on business. You will find out how we use social media and the Internet and what does my recipient need?
The second hour we introduce you about content marketing campaigns in social media. We show you examples of brand presence on Facebook. You will know how to used content formats in communication.
In the third hour, we focus on which formats we used in visual communication. You learn how to keep the audience’s attention. We will also learn how you can monitor your brand on the Internet and social media and which tools are available on the market.
1. The idea of social media and its impact on business:
• What are social media?
• How we use social media and the Internet?
• What matters?
• What does my recipient need?
2. Content marketing campaigns in social media:
• What is content marketing?
• Content marketing and digital strategy
• Content formats
• Examples of brand presence on Facebook
3. Formats used in visual communication:
• Review of the formats
• Keeping audience’s attention
• Facebook vs YouTube
4. Brand monitoring in social media
• Internet monitoring tools
• Social media monitoring tools
• Fanpage Trends
Leader of the course is our digital marketing expert Karolina Zieniewicz. Karolina Zieniewicz has education directly related to marketing and 10 years of experience gained while working in marketing departments of various size corporations. She worked in an interactive agency, a software house, an e-commerce site. She also supervised the delivery of marketing services as a client. She uses social media and new technologies to implement marketing strategies.
Apply via email to firstname.lastname@example.org
Application deadline tuesday 9th of June
When: 11.06.2020, Thursday, 17:00
Where: online course via Zoom (you receive the link after application)
Who: Everyone over 18
See you there!